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Facebook Case Study: Auto Company Drives CTR 3X Above Average
Facebook’s advertising offering has continuously evolved and improved since ads were first introduced on the right-hand-side only. Their latest addition, Facebook Audience Network (FAN), which we...
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What’s Next for Social Ads? A Closer Look at Instagram & Pinterest
While ads are not widely available on either platform just yet, both Pinterest and Instagram have been conducting some initial tests to gauge performance. In anticipation of the impending rollout of...
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Travel Brand’s Results Take Off with 235,000+ Engagements
This past weekend marked the first official holiday of the summer, and with it the unofficial kick-off of the summer travel season. It was predicted that over 36 million people across the US would...
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Entertainment Client Uses Tailored Audiences to Drive 3x Lift in Engagement...
As we noted in our last post, Memorial Day marked the unofficial beginning of summer, as well as the kickoff of travel season. Travel, however, won’t be the only industry that will benefit from...
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$1 Twitter Follows: You Get What You Pay For
On Monday, Newcastle Brown Ale launched its “Follow the Money” campaign, promising to pay each of the first 50,000 new Twitter followers one millionth of a million dollars… that means each person...
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Infographic: The Social Marketers’ Guide to the 2014 FIFA World Cup
This Thursday marks the kick-off of the 2014 FIFA World Cup. Since the last World Cup in 2010, social media’s presence in the world of sports has grown exponentially. Since 2010, Facebook has more than...
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Infographic: Breakdown of Expected Consumer Spend on Father’s Day 2014
Father’s Day is just around the corner, but there is still time to make last minute adjustments to your advertising initiatives. In the infographic below, we’ve broken down some consumer spend...
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Facebook: Why Page Likes Still Matter
There’s been a lot of chatter over Facebook’s latest blog post, which addresses the declining organic reach of Facebook Pages. Having worked with Facebook advertisers for years, we at SHIFT want to...
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Infographic: Understanding Facebook Ad Types by Objective
Since the first Facebook ads in 2004, which were banner ads known as “Facebook Flyers,” opportunities to market on the platform have grown exponentially. Facebook has evolved from one ad type to nine,...
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44% Return on Ad Spend 6,000 Conversions 28% Engagement Rate Among Key Audience Segments
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