Father’s Day is just around the corner, but there is still time to make last minute adjustments to your advertising initiatives. In the infographic below, we’ve broken down some consumer spend predictions for the holiday in 2014. Check out how much people are slated to spend this year – and after the jump, find our Father’s Day marketing best practices.
To help you get the most out of your social advertising initiatives leading up to Father’s Day, below are our top three best practice recommendations:
1) Set up your campaign to fit your objective
What’s your number one goal for your brand this Father’s Day? Determine your objective, and use a few different ad types that support it so you can optimize towards the best performers. Want to maximize reach? Awesome, take a look at Facebook’s Page Post Photo or Video Ads, or consider using Twitter’s Promoted Trends. Our team also offers a feature called SHIFT Block to help our clients reach a mass audience in just a few days at a highly efficient CPM.
Is your top goal driving people to your website? Great! Facebook’s Domain Ads and Page Post Link Ads rock at that, as do Twitter’s Website Cards. Bottom line — make sure your campaign is tailored to fit what you want to accomplish.
2) Use a clear call-to-action
From a simple “Learn More” to the quintessential “Shop Now,” it’s crucial you’re driving your audience towards one specific action. You can make sure your message comes across in the copy of your ad, but both Facebook and Twitter offer specific features that help encourage users to click. Facebook provides advertisers with a host of call-to-action buttons, and Twitter helps drive users to your website or download your app.
3) Narrow your targeting
Both Facebook and Twitter offer layers of targeting options that can help you hone in on exactly the right audience for your social advertising initiative. We recommend using a combination of native interest targeting, custom audiences, and your own first-party data to make your ad campaign the most effective. Adding to that, SHIFT gives advertisers access to even more advanced targeting from partners like Acxiom and Datalogix that leverage best-in-class 3rd party data, both behavioral and demographic.
Any holiday is an opportunity for marketers to help generate a spike in engagement and/or sales for their brand, and Father’s Day is no exception. Follow the guidelines we’ve outlined above and make sure you’re coordinating your social efforts with other initiatives so that you’re reaching your target audience across multiple channels. If you’re curious to learn more about how to capitalize on Father’s day using social paid media, don’t hesitate to reach out to us at SHIFT!